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The Rolex GMT-Master II, affectionately nicknamed "Coke" for its iconic red and black bezel, remains one of the most sought-after and recognizable watches in the world. Its enduring appeal stems from a potent blend of history, functionality, and undeniable style. This article explores the world of the Rolex GMT Coke, focusing on various models, their value, and the current market, particularly highlighting the allure of vintage pieces like the 1989 "Fat Lady" example listed on Chrono24. We'll also touch upon current models and the key features distinguishing them, including the often-discussed "no holes" bezel.

The listing on Chrono24, showcasing a 1989 Rolex GMT-Master 2 "Fat Lady" Coke (Ref. 16760) for $11,992 + $129 shipping, serves as a compelling entry point into this discussion. This particular model, with its characteristic thicker case compared to later iterations, represents a significant piece of Rolex history and a prime example of the enduring desirability of vintage GMT-Master IIs. The "Fat Lady" moniker, reflecting the slightly larger case, adds to its collector appeal, placing it firmly within the realm of highly sought-after Rolex models. The fact that it comes with its original box further enhances its value and desirability.

Understanding the Rolex GMT Coke's Evolution:

The journey of the Rolex GMT Coke spans decades, encompassing several reference numbers and subtle design changes. Understanding this evolution is crucial for appreciating the nuances of each model and determining its value.

The early GMT-Master models, predating the GMT-Master II, laid the foundation for the iconic design. However, it was the introduction of the GMT-Master II that truly cemented the "Coke" bezel's place in horological history. The distinct red and black bi-directional rotating bezel allowed for the tracking of a second time zone, a feature that propelled the watch to international acclaim among pilots and travelers.

The Rolex GMT-Master II 16710 and its Value:

The reference 16710, often referred to as the "pre-2000" model, represents a significant era in the GMT-Master II's history. This model is frequently discussed amongst collectors due to its transition into the newer generation and the subtle alterations in design. These variations in the dial, hands, and bezel can significantly impact its value. The demand for the 16710 Coke, coupled with its relative scarcity, has driven prices up considerably in recent years. Searches like "Rolex GMT 16710 Coke value" and "Rolex GMT 16710 for sale" reflect the active market for this particular reference number. The condition of the watch, its originality (including the presence of the box and papers), and the overall market trends all influence the final sale price.

Rolex GMT-Master II 16710 Coke for Sale: Market Dynamics:

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